Friday, April 16, 2021

Japan backpedals on cooperation with China in Beijing Olympics

Thank you https://mainichi.jp/english/articles/20210416/p2g/00m/0sp/034000c

 

TOKYO (Kyodo) -- Japanese Foreign Minister Toshimitsu Motegi backpedaled on a previous pledge to cooperate in making the Beijing Winter Olympics a success during a telephone call with his Chinese counterpart Wang Yi earlier this month, government sources said Thursday.

The change in stance comes as the United States and other countries have stepped up criticism of China's alleged human rights abuses of the Uyghur Muslim minority in its far-western Xinjiang region.

During a call with Motegi on April 5, Wang requested that China and Japan "mutually support" each other in the hosting of the Summer Games in Tokyo this year and the 2022 Winter Olympics and Paralympics in Beijing, according to the sources.

Motegi responded that he hopes next year's Beijing Winter Games "would be a festival of peace in accordance with the Olympic and Paralympic principles," the sources said.

Japan's moderated statement is aimed at preparing for how the international community will respond to the human rights issue and the possibility of a boycott, the sources added.

The Olympic Charter stipulates that there should be no discrimination based on religion, national origin, or of any kind.

The Japanese Foreign Ministry did not release the remarks made by the two ministers regarding both sporting events during the call, but in terms of the Tokyo Games, Motegi said Japan would do everything in its power to ensure its success.

When Prime Minister Yoshihide Suga and Motegi met with Wang in Japan last November, the Japanese government stated the countries had agreed to cooperate to make both the upcoming Summer and Winter Games a success.

But criticism of China's alleged human rights abuses of Muslim Uyghurs has been growing in the international community, with British Foreign Secretary Dominic Raab reportedly suggesting last fall that a boycott of the Beijing Olympics was a possibility.

Earlier this month, a U.S. State Department spokesman hinted that the United States was discussing a joint boycott of the Beijing Olympics with allies.

But a senior department official later denied the rumors, saying, "Our position on the 2022 Olympics has not changed. We have not discussed and are not discussing any joint boycott with allies and partners."

 

TOKYO (Kyodo) -- Japanese Foreign Minister Toshimitsu Motegi backpedaled on a previous pledge to cooperate in making the Beijing Winter Olympics a success during a telephone call with his Chinese counterpart Wang Yi earlier this month, government sources said Thursday.

The change in stance comes as the United States and other countries have stepped up criticism of China's alleged human rights abuses of the Uyghur Muslim minority in its far-western Xinjiang region.

During a call with Motegi on April 5, Wang requested that China and Japan "mutually support" each other in the hosting of the Summer Games in Tokyo this year and the 2022 Winter Olympics and Paralympics in Beijing, according to the sources.

Motegi responded that he hopes next year's Beijing Winter Games "would be a festival of peace in accordance with the Olympic and Paralympic principles," the sources said.

Japan's moderated statement is aimed at preparing for how the international community will respond to the human rights issue and the possibility of a boycott, the sources added.

The Olympic Charter stipulates that there should be no discrimination based on religion, national origin, or of any kind.

The Japanese Foreign Ministry did not release the remarks made by the two ministers regarding both sporting events during the call, but in terms of the Tokyo Games, Motegi said Japan would do everything in its power to ensure its success.

When Prime Minister Yoshihide Suga and Motegi met with Wang in Japan last November, the Japanese government stated the countries had agreed to cooperate to make both the upcoming Summer and Winter Games a success.

But criticism of China's alleged human rights abuses of Muslim Uyghurs has been growing in the international community, with British Foreign Secretary Dominic Raab reportedly suggesting last fall that a boycott of the Beijing Olympics was a possibility.

Earlier this month, a U.S. State Department spokesman hinted that the United States was discussing a joint boycott of the Beijing Olympics with allies.

But a senior department official later denied the rumors, saying, "Our position on the 2022 Olympics has not changed. We have not discussed and are not discussing any joint boycott with allies and partners."

Thursday, April 8, 2021

Torch relay on traditional 'men-only' boat in central Japan sets sail with women aboard

 Thank you https://mainichi.jp/english/articles/20210406/p2a/00m/0na/023000c

April 6, 2021

HANDA, Aichi -- A controversial section of the Tokyo Olympic torch relay taking place on a traditional boat that women are excluded from boarding went ahead in this central Japan city without gender restrictions on April 6, after organizers changed plans to keep it men-only amid backlash over its inconsistency with the Olympic Charter.

The "men only" boat is used in the city of Handa's Chintoro Festival, which dates back to the Edo period (the 17th to 19th century) and was planned to carry a torch relay runner as a way to promote the festival.

On the morning of April 6, Taishin Hirano, 26, a member of all-male pop group "Magic Prince," rode the boat as a torch relay runner while about 30 locals, including three women, were on board to recreate the festival.

The Handa Municipal Government originally planned to limit boarding of the boat for the torch relay to men, because women have traditionally not been allowed to ride the sacred vessel during the festival, and the Olympic torch relay task force in Aichi Prefecture approved the local government's request. However, criticism including "They don't understand that the Olympic Charter calls for equality of the sexes" was raised, leading the city government to treat the use of the boat as part of an "event" rather than the "festival," thereby allowing women on the boat.

The torch relay passed through an about 200-meter section of the Handa Canal. Honoka Sakakibara, 6, a local girl suddenly added to the boarding list, smiled, saying, "It was fun." Her father Masao, 36, said, "It was a once-in-a-lifetime experience, so it became a good memory to ride it with my daughter."

Tatsumi Shiraiwa, 69, who serves as a consultant for the festival, said, "It was an event this time, but brought about a good opportunity to think about letting women board in the Shinto ritual festival in future."

(Japanese original by Shinichiro Kawase, Nagoya News Center)

Thank you https://mainichi.jp/articles/20210406/k00/00m/040/107000c

女人禁制「ちんとろ舟」、女性も乗船して聖火運ぶ 愛知

 

HANDA, Aichi -- A controversial section of the Tokyo Olympic torch relay taking place on a traditional boat that women are excluded from boarding went ahead in this central Japan city without gender restrictions on April 6, after organizers changed plans to keep it men-only amid backlash over its inconsistency with the Olympic Charter.

The "men only" boat is used in the city of Handa's Chintoro Festival, which dates back to the Edo period (the 17th to 19th century) and was planned to carry a torch relay runner as a way to promote the festival.

On the morning of April 6, Taishin Hirano, 26, a member of all-male pop group "Magic Prince," rode the boat as a torch relay runner while about 30 locals, including three women, were on board to recreate the festival.

The Handa Municipal Government originally planned to limit boarding of the boat for the torch relay to men, because women have traditionally not been allowed to ride the sacred vessel during the festival, and the Olympic torch relay task force in Aichi Prefecture approved the local government's request. However, criticism including "They don't understand that the Olympic Charter calls for equality of the sexes" was raised, leading the city government to treat the use of the boat as part of an "event" rather than the "festival," thereby allowing women on the boat.

The torch relay passed through an about 200-meter section of the Handa Canal. Honoka Sakakibara, 6, a local girl suddenly added to the boarding list, smiled, saying, "It was fun." Her father Masao, 36, said, "It was a once-in-a-lifetime experience, so it became a good memory to ride it with my daughter."

Tatsumi Shiraiwa, 69, who serves as a consultant for the festival, said, "It was an event this time, but brought about a good opportunity to think about letting women board in the Shinto ritual festival in future."

(Japanese original by Shinichiro Kawase, Nagoya News Center)

 
 

Thank you https://mainichi.jp/articles/20210406/k00/00m/040/107000c 

女人禁制「ちんとろ舟」、女性も乗船して聖火運ぶ 愛知 東京オリンピックの聖火リレーは6日、愛知県で2日目を迎えた。このうち、同県半田市では江戸時代から続く祭りで使われる女人禁制の「ちんとろ舟」に、乗船者を男性限定にして聖火を運ぶ予定だったが、男女平等の五輪精神に反するとの批判を受けて一転、女性も乗船して実施された。  6日午前、舟には男性アイドルグループ「マジックプリンス」の平野泰新さん(26)がランナーとして乗り込んだ。舟では祭りを再現しようと、子どもを含め計約30人の地元住民が乗船。うち女性は子どもと保護者の計3人が乗った。  半田市は地元で江戸時代から続く「ちんとろ祭り」を盛り上げようと、舟によるリレーを計画。その際、祭りでは舟に乗れるのは男性に限られてきたため、リレーも参加者を男性に限定した。市の申請に県実行委員会も承認していた。しかし、「男女平等をうたった五輪憲章を理解していない」などの批判の声が上がり、市は「祭り」ではなく、あくまで「イベント」として女性の乗船を認めた。  リレーは半田運河の約200メートルの区間を通った。急きょ乗船が決まったという地元の榊原穂香さん(6)は「楽しかった」と笑顔を見せ、父親の全雄さん(36)は「一生に一度なので、娘と一緒に乗れて良い記念になった」と語った。  祭りの相談役を務める白岩辰巳さん(69)は「今回はイベントでのことだったが、今後、神事である祭りにも女性を乗せることを考える良いチャンスになった」と話した。【川瀬慎一朗】

Friday, April 2, 2021

Japan local Olympic torch relay organizers U-turn on 'men only' boat section after criticism

(Mainichi Japan)
(Mainichi Japan)

Thank you https://mainichi.jp/english/articles/20210402/p2a/00m/0na/011000c

NAGOYA -- The decision to exclude women from a section of the Olympic torch relay set to take place on a traditionally men-only boat in central Japan's Aichi Prefecture was scrapped April 2 following the Mainichi Shimbun's reporting on the plans. 

 In the early hours of April 2, the Tokyo 2020 Olympic Torch Relay in Aichi Prefecture Task Force urged a rethink from the Handa Municipal Government, which runs the city where the section of the route is being held, and it was decided that women would be allowed to board the vessel. 

A "men only" traditional boat ride was initially set for inclusion on the Olympic torch relay itinerary scheduled for April 6 in Aichi Prefecture. The boats, used in the city of Handa's Chintoro Festival dating back to the Edo period (1603-1867), will carry Olympic torchbearers, but because women are traditionally forbidden from riding the vessels, a request by the city to allow only men on them in the relay had been accepted by the organizers, the Tokyo 2020 Olympic Torch Relay in Aichi Prefecture Task Force. Experts criticized the move, with one saying, "Don't they understand that the Olympic Charter calls for equality of the sexes?" 

According to the Aichi Prefecture task force, an around 200-meter section of the course across the city's Handa canal was to be limited to men only. Apart from the torchbearer, a total of about 30 male residents were to ride the boat, some of whom will provide live musical accompaniment recreating the traditional festival's atmosphere. 

The Handa Municipal Government proposed to the task force that the boats be used in the relay to promote the festival. During the event, only men are allowed to ride the boats, so it was reportedly decided the relay also would be a men-only affair. 

In an earlier conversation with a local male executive in charge of the festival, the Mainichi Shimbun learned that police officers and media-related individuals riding the boat were also all set to be men. When the plans were put forward to the Aichi Prefectural Government, they were reportedly told that women are traditionally forbidden from getting on the boats. 

But following media reports and discussions with the festival's local organizers, which manage the boat, its use this time will now be treated as an "event" rather than a "festival," thereby allowing women to ride the boat in this instance. Children will also be among those performing traditional festival music on the vessel, and their parents and guardians will also be on board. Owing to the gender limits on the boat, it had been expected that only male guardians would be allowed on, but with the change it's reportedly now possible for female ones to ride, too. 

Before the change, a city government official told the Mainichi Shimbun, "While there might be elements that aren't in keeping with the Olympic spirit, the festival is the way it is. It's an issue about whether we choose history and traditions, or the latest commonly held views." 

But after it was decided to let women on board, one member of the task force said, "Although it's important to protect traditional culture, it's not in-keeping with the Olympics. We reviewed it so that it could take a form which the public could appreciate."

 In its original reporting on the story, the Mainichi Shimbun heard critical views from cultural experts. Among them was professor emeritus in cultural anthropology at Keio University and expert on female exclusion in culture Masataka Suzuki, who explained how the tradition came to be maintained: "The boats used in the festival are intended to welcome and celebrate the gods, and so allowing women to ride them became taboo." 

He indicated the festival was inappropriate for the torch relay, saying, "The question is, why did they decide to use a ship originally meant for the gods in the torch relay? They should think of the festival and this event as separate things." Kyoko Raita, a professor at Chukyo University and an expert on sports and gender issues, said, "That this was decided without anyone feeling any kind of doubt itself shows there are issues of no one even looking at this from a gender perspective." (Japanese original by Shinichiro Kawase and Shiho Sakai, Nagoya News Center)

Friday, May 15, 2020

New open access book: Japan Through the Lens of the Tokyo Olympics

Copied from the official site: https://www.taylorfrancis.com/books/e/9781003033905


Japan Through the Lens of the Tokyo Olympics Open Access

Edited By Barbara Holthus, Isaac Gagné, Wolfram Manzenreiter, Franz Waldenberger
Edition 1st Edition
First Published 2020
eBook Published 23 April 2020
Pub. location London
Imprint Routledge
Pages 162 pages
eBook ISBN 9781003033905
SubjectsArea Studies, Sports and Leisure
 
This book situates the 2020 Tokyo Olympics within the social, economic, and political challenges facing contemporary Japan.
Using the 2020 Tokyo Olympics as a lens into the city and the country as a whole, the stellar line up of contributors offer hidden insights and new perspectives on the Games. These include city planning, cultural politics, financial issues, language use, security, education, volunteerism, and construction work. The chapters then go on to explore the many stakeholders, institutions, citizens, interest groups, and protest groups involved, and feature the struggle over Tokyo’s extreme summer heat, food standards, the implementation of diversity around disabilities, sexual minorities, and technological innovations. Giving short glimpses into the new Olympic sports, this book also analyses the role of these sports in Japanese society.
Japan Through the Lens of the Tokyo Olympics will be of huge interest to anyone attending the Olympic Games in Tokyo 2020. It will also be useful to students and scholars of the Olympics and the sociology of sport, as well as Japanese culture and society.

chapter 1|7 pages

Understanding Japan through the lens of Tokyo 2020

With Barbara Holthus, Isaac Gagné, Wolfram Manzenreiter, Franz Waldenberger
PDF 0.72MB

chapter 2|4 pages

Olympics and the media

With Wolfram Manzenreiter
PDF 0.93MB

chapter 3|1 pages

Skateboarding

“F*** the Olympics”
With Wolfram Manzenreiter
PDF 0.26MB

chapter 4|5 pages

Political Games

With Axel Klein
PDF 0.27MB

chapter 5|7 pages

Number Games

The economic impact of Tokyo 2020
With Franz Waldenberger
PDF 0.67MB

chapter 6|1 pages

Climbing

New sport on the block
With Wolfram Manzenreiter
PDF 0.26MB

chapter 7|6 pages

Advertising the Games

Sponsoring a new era
With Isaac Gagné
PDF 0.67MB

chapter 8|1 pages

Karate

Bowing to the Olympics in style
With Wolfram Manzenreiter
PDF 0.26MB

chapter 9|6 pages

Herculean efforts

What the construction of the Olympic Stadium reveals about working conditions in Japan 1
With Steffen Heinrich
PDF 0.99MB

chapter 10|7 pages

Tokyo 2020 and neighborhood transformation

Reworking the entrepreneurial city
With Ralph Lützeler
PDF 1.40MB

chapter 11|1 pages

Ho(s)t city

Tokyo’s fight against the summer heat
With Jan Lukas Kuhn
PDF 0.26MB

chapter 12|5 pages

Tokyo’s architecture and urban structure

Change in an ever-changing city
With Florian Purkarthofer
PDF 0.94MB

chapter 13|2 pages

Success story

The 1964 Tokyo Olympics
With Torsten Weber
PDF 0.90MB

chapter 14|5 pages

San’ya 2020

From building to hosting the Tokyo Olympics
With Hanno Jentzsch
PDF 0.30MB

chapter 15|1 pages

Baseball/softball

One more homer for Japan
With Wolfram Manzenreiter
PDF 0.26MB

chapter 16|5 pages

Outdoor sports in the periphery

Far from the compact games
With Daniel Kremers
PDF 0.28MB

chapter 17|1 pages

Surfing

Taken with a grain of salt
With Wolfram Manzenreiter
PDF 0.25MB

chapter 18|7 pages

Tokyo’s 1940 “Phantom Olympics” in public memory

When Japan chose war over the Olympics
With Torsten Weber
PDF 0.83MB
PDF 1.23MB

chapter 20|1 pages

Sexual minorities and the Olympics

With Maki Hirayama
PDF 0.26MB

chapter 21|7 pages

The Paralympic Games

Enabling sports and empowering disability
With Katharina Heyer
PDF 0.71MB

chapter 22|1 pages

Sex in the city

With Maki Hirayama
PDF 0.26MB

chapter 23|6 pages

Games of romance?

Tokyo in search of love and Unity in Diversity
With Nora Kottmann
PDF 0.33MB

chapter 24|2 pages

The 2020 Olympic mascot characters

Japan wants to make a difference
With Jan Lukas Kuhn
PDF 0.89MB

chapter 25|6 pages

Olympic education

How Tokyo 2020 shapes body and mind in Japan
With Wolfram Manzenreiter
PDF 1.15MB

chapter 26|1 pages

Sex in the Village

With Maki Hirayama
PDF 0.26MB

chapter 27|6 pages

Volunteering Japan-style

“Field cast” for the Tokyo Olympics
With Barbara Holthus
PDF 0.84MB

chapter 28|6 pages

The difference between zero and one

Voices from the Tokyo anti-Olympic movements
With Sonja Ganseforth
PDF 0.91MB

chapter 29|2 pages

Beyond 2020

Post-Olympic pessimism in Japanese cinema
With Jan Lukas Kuhn
PDF 0.70MB

chapter 30|6 pages

Tokyo 2020 from the regional sidelines

With Isaac Gagné
PDF 0.76MB

chapter 31|6 pages

Olympic leverages

The struggle for sustainable food standards
With Sonja Ganseforth
PDF 0.33MB

chapter 32|6 pages

Security for the Tokyo Olympics

With Sebastian Polak-Rottmann
PDF 0.71MB

chapter 33|1 pages

The Olympic and Paralympic Games as a technology showcase

With Franz Waldenberger
PDF 0.26MB

chapter 34|4 pages

Tokyo 2020

Connecting the past with the future
With Wolfram Manzenreiter
PDF 0.27MB
 

Friday, April 10, 2020

Article of the day : Why sports still matter – even in a time when you can't actually watch any

Why sports still matter – even in a time when you can't actually watch any


Baseball fans look through a fence of the stadium following the cancellation of a game in Fort Myers, Florida. AP Photo/Elise Amendola
Francisco Javier López Frías, Pennsylvania State University and Cesar R. Torres, The College at Brockport, State University of New York
Most of the sports world has ground to a halt over the coronavirus pandemic. The Tokyo Olympic Games, the NBA season, and soccer’s Champions League, along with many other major tournaments, have been postponed. Wimbledon has been canceled for the first time since World War II. These cancellations and postponements go all the way down to recreational competitions.
Given the impact that any large gathering could have on the further spread of the pandemic, several sports commentators, noted that at this point in time, sports did not matter. The New York Times sports commentator wrote, “Postpone it, cancel it, whatever. There are more important things to think about. It is a sport, after all,” referring to the cancellation of soccer’s Champions League.
The present sentiment is a reminder of a popular phrase typically attributed to former coach and player Arrigo Sacchi that soccer was “the most important of the unimportant things in life.”
At a time when the utmost urgency on everyone’s mind is the fragility of life itself, this couldn’t appear to be more true.
At the same time, as philosophers of sport, we believe that it is important to recognize the role sports play in our lives – even in difficult times.

The nature of sports

The point of sports, as philosopher Bernard Suits argues, lies in voluntarily attempting to overcome artificial problems erected by the rules.
Such rules stipulate the use of specialized physical skills to achieve the goal of the game. For instance, the rules of soccer prohibit players to hit the ball with their hands but allow kicking and heading to put the ball into the net.
Sports are activities governed, as Suits explains, by a “gratuitous logic.” Under this logic, participants attempt to solve an unnecessary problem, such as kicking a ball around a field and into a net, just for the sake of solving the problem.

The value of sports

At the same time, there are those who argue that sports fulfill human functions that are far from gratuitous. For instance, sports provide an arena for honing different kinds of capacities and fostering character development.
Philosopher José Ortega y Gasset argues that the gratuitous character of sports is a model for living well – for a life with plenty of vitality.
He recommends individuals approach their lives with the “same spirit that leads them to engage in sport.” That is, individuals should fill their lives with challenging activities that are not necessary but voluntary.
Similarly, philosopher Thomas Hurka includes sports among some of the challenging activities that require dedication, planning and precision.
Hurka highlights that these activities are valuable because of the effort required by the experience of trying to achieve. In his words, “We don’t call crossing your fingers an achievement because it’s too easy. Achievements have to be challenging, and the more challenging the better.”

Sports and perfection

The attempt to achieve difficult goals requires a certain dedication. In this sense, engagement in sport represents a perfectionist way of life.
As philosopher John Rawls proposes in his discussion on justice and the good life, perfectionism requires the utmost dedication to achieve human excellence; in this case, we argue, of the athletic variety.
In this regard, moral philosopher Derek Parfit, a colleague of Rawls, maintains that perfectionism involves the achievement or realization of “the best things in life.”

To win, individuals have to commit wholeheartedly to the sport. Romania’s Simona Halep, winner of the 2019 Wimbledon Tennis Championships. AP Photo/Alexandru Dobre

From a perfectionist standpoint then, living well requires individuals to commit themselves wholeheartedly to an enterprise.
Sports are equipped to provide such zeal. That is, through their commitment to a particular sport, individuals build passion for their practice and develop the zeal to pursue perfection.

Sports and the community

Sports also connect people. Drawing on anthropologist Clifford Geertz’s work on Balinese cockfighting, sport scholars point out that sports help human communities tell stories about themselves. In other words, sports allow humans to generate a common identity.
In addition to understanding themselves as individuals through their sporting activities, people also understand themselves as members of communities by engaging in sports. No contemporary nation with an established soccer culture can be fully understood without analyzing their passion for soccer.
For example, the Spanish national soccer teams have long been known for displaying a combative and team-based play style referred to as “La Furia Roja,” or the red fury. When Spaniards face adversity and have to come together and collectively overcome challenging situations, they refer to themselves as people who embody the red fury, mirroring their national teams’ play style.
Another example that sport historian Mark Dyreson puts forth is that America’s long-standing involvement in international sports has fostered discussions and struggles over equity, power and fairness.
Consider Tommie Smith and John Carlos raising their fists in a Black Power salute during the medal ceremony for the 200-meter dash at the 1968 Mexico City Olympic Games, which was meant to call attention to racism in America.
All this is not at all to say that we want governments to loosen restrictions and resume sports competitions. Rather this is a reminder of why sports are valuable and also sorely missed by many people around the world.
[Get facts about coronavirus and the latest research. Sign up for The Conversation’s newsletter.]The Conversation
Francisco Javier López Frías, Assistant Professor of Kinesiology, Pennsylvania State University and Cesar R. Torres, Professor, Department of Kinesiology, Sport Studies and Physical Education, The College at Brockport, State University of New York
This article is republished from The Conversation under a Creative Commons license. Read the original article.

Article of the day : With everyone stuck indoors, esports is poised for its time in the sun

With everyone stuck indoors, esports is poised for its time in the sun


Shutterstock
Michelle O'Shea, Western Sydney University and Sarah Duffy, Western Sydney University
Against a global backdrop of cancelled sports leagues, and as part of their season opening, National Rugby League (NRL) fans recently packed the stands of Townsville’s new Queensland Country Bank Stadium.
Fortunately, professional sporting bodies have now realised social distancing measures can’t be ignored. To maintain fan engagement, sports leagues must rethink their mode of delivery.
Esports is one promising option. This fast-growing, professional video game competition medium is played between individuals or teams. While it encompasses non-sport games, in the context of sports-based games, esports offers an alternate reality where athletes are digitally represented.
Esports is now drawing mass appeal, fitting easily into the online lives many of us lead.

Read more: Stadiums are emptying out globally. So why have Australian sports been so slow to act?

Response in uncertain times

Sports administrators are now faced with unprecedented disruption. Avid sports fans are self-isolating at home, cabin fever is setting in and they are craving their usual sports fix.
Initially, NRL and AFL administrators tried to maintain their season fixtures with no fans, but this quickly became untenable.
As we hunker down for the long haul, extending the AFL season suspension beyond May looks increasingly likely, making the prospect of esports all the more appealing.

Future proofing with esports

The financial cracks in Australia’s leading professional sports leagues are not confined to COVID-19.
Falling free-to-air television views and decreased numbers of match spectators pose a significant commercial threat. Generating revenue primarily from television broadcast rights is no longer sustainable. Thus, esports represents more than a season filler – it’s an opportunity sports administrators have largely ignored, but may need to quickly school themselves on.
Even before this pandemic hit, Australian sports fan engagement was changing. Data released in 2017 showed 11.4 million Australians consumed sports on a smartphone, desktop or tablet during July that year – a 6% increase from June. Growth was 10% among women, compared to 3% among men.
For Australian sports fans, the jump to esports would require little change in consumer behaviour. Other countries are already seeing this shift. The US Major League Soccer (MLS) administrators found 65% of their most devoted fans highlighted FIFA gaming as driving their interest in soccer.
“Gaming is actually more important to us than people playing soccer itself,” said MLS senior director of properties James Ruth.
Last year, a record breaking number (109,000) of worldwide participants competed in Formula 1’s Pro Draft, one stage of the 2019 Formula 1 New Balance Esports Series.

Read more: Are esports the next major league sport?

Esports and COVID-19

Formula 1 has led the rollout of esport contingencies during COVID-19, showing commitment by launching their Virtual Grand Prix series. Running in place of races planned for the postponed season, and featuring several virtual F1 drivers, fans at home can still get their F1 fix.
The National Basketball League (NBA) are more hesitant, but have dipped their toes in the water by promoting an esport competition featuring 16 of the NBA’s top basketball players. It’s likely we’ll see more sporting codes act and experiment with new modes of delivery in the near future.
In Australia, not all clubs were slow to recognise the potential of esports. More than four years ago, Adelaide Crows officials realised their traditional revenue streams were “maxed out” and identified esports as an avenue for growth.
However, the AFL’s commitment has been tentative at best. The NRL have also yet to make any real inroads, but did partner with an Australasian esports media company for a Fortnite event last year.

Not a gendered activity

Esports, like real sports, is not just for men. Research suggests women and men play video games in about equal numbers. According to Venture Bear, in the US alone 11 million women watched a live stream on Twitch last year.
In the Australian market, commercial growth through esports investment could be an influential strategy to seed youth leagues. As marketers seek to attract new fans and strengthen existing fan affiliations, esports’ effects could be twofold.
Esports could attract a new wave of younger sports fans, and bring ancillary opportunities to deepen existing fan engagement.

Read more: Time well spent, not wasted: video games are boosting well-being during the coronavirus lockdown

Keeping traditions going

As we all settle into the pandemic way of life, Australian sports administrators may need to shift from dabbling in esports to developing a more sophisticated and comprehensive esports strategy.
Reliance on traditional income streams and “bums on stadium seats” have left our sports vulnerable and in some cases, looking for a bailout.
Perhaps administrators missed the opportunity to pivot quickly, keeping their fans engaged, their staff employed and their future secure. Either way, during these troubled times, esports may help breathe new life into one of the country’s favourite pastimes.The Conversation
Michelle O'Shea, Senior Lecturer Sport Management, Western Sydney University and Sarah Duffy, Lecturer, School of Business, Western Sydney University
This article is republished from The Conversation under a Creative Commons license. Read the original article.